WordPress, WooCommerce, and small-business growth — without the fluff.
Practical articles from the team behind Sydney and Botiga. Performance, conversion, design, and SEO that move real numbers.
Latest from the blog
How to score 90+ on PageSpeed with WordPress in 2026
The exact stack — theme, plugins, image format, caching — that gets a real WordPress business site into the green.
WooCommerce checkout optimization: 12 fixes that move AOV
Frequently-bought-together, free-shipping thresholds, ajax cart, and the small tweaks that compound.
The accessible WordPress site: a practical WCAG 2.2 AA guide
What to fix on your existing site this week to reduce ADA exposure and serve every visitor.
Local SEO for service businesses: the playbook for 2026
Google Business Profile, schema, citations, and reviews — in the order that actually works.
Choosing between Sydney and Botiga for your project
The honest comparison — when to pick the multipurpose theme and when WooCommerce-native pays off.
Why your WordPress site is slow (and how to actually fix it)
The five things almost every slow WordPress site has in common — and the fix order that matters.
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